Modernizing Children’s Healthcare
Brand Strategy & Manifesto, TOV, Asset Development
Photo & Video Shoot Direction
Environmental, Merchandise & Collateral Design
Advertising
Social & Digital Strategy
Brand Guidelines & Training
THE ASK:
Revolutionize the brand to reflect the diversity, inclusivity and innovation that define Cincinnati Children’s approach to healthcare.
MY ROLE:
Part oferformed extensive audit & employee interviews to understand existing brand & touchpoints, competition & healthcare trends to define growth vision
Developed foundational equity, brand strategy & visual brand elements
Led team in brand world redesign including collateral, environmental, social & digital expression & motion principles
Developed extensive guidelines and performed multiple training sessions for employees and external partners
