Pushing Proov to new heights: A total brand reinvention.
Brand Strategy, TOV, Asset Development
Packaging
Advertising
Social Strategy & Content
Brand Guidelines
THE ASK:
Take the lead as in-house creative director to create a holistic & consistent brand expression across all touchpoints.
MY ROLE:
Complete packaging redesign
Developed brand strategy, new visual assets, tone of voice & guidelines
Led & designed for social media, website creative, digital advertising, Amazon creative, collateral & tradeshows
Directed multiple photo & video shoots
