Visualizing scent that demands attention.

Consumer Research & Future Consumer Visualization

Brand Strategy, TOV, Asset Development

Packaging - Scent Line & Form Extensions, Limited Edition & Activation Strategy

In-Store Materials

Social Strategy & Content

Brand Guidelines

THE ASK:

Create desire in a consumer who doesn’t even shop the aisle.

MY ROLE:

Led a multi-functional team to develop actionable insights based on consumer research
Developed brand strategy, equity pyramid & Inspirational Design Target
Developed ownable Tone of Voice & messaging doc to use across multiple touchpoints
Led team in brand world redesign including packaging, social & digital expression, motion, in-store & limited edition strategy/execution.